Well, well, well, hear all the news about Gucci, that big fancy brand, you know? They sellin’ them handbags and shoes for more money than I seen in my whole life. I hear they ain’t doin’ so hot these days. Big trouble, I hear tell.
Seems like folks ain’t buyin’ their stuff like they used to. Twenty percent drop, they say. Twenty percent! That’s like, if you had ten chickens and two just up and flew away. Big loss. That’s Gucci sales drop for ya, happening right now in 2024, that’s what I heard, it is happening now!
- They used to sell a whole bunch of stuff in China. Lots of rich folks over there, apparently.
- But now, those rich folks, they ain’t so interested in Gucci no more.
- They all gone over to some other fancy brand, somethin’ called Miu Miu. It’s all about that Miu Miu brand, so popular right now.
Gucci, they thought they was so smart. They thought they know everthin. But it turn out, they was wrong. They didn’t know what them Chinese folks really wanted. They did not even care, I think. That’s why Gucci sales in China go down.
Now, this Gucci, it’s owned by some bigger company, called Kerin’ or somethin’. And that Kerin’, they ain’t happy neither. Gucci’s the big one, the one that suppose to bring in all the money. Now, nothin is bring in, what they gonna do now? Gucci, big brand, but now, Gucci sales decline. Kering sales is going down too, because of Gucci.
They say this new fella, some designer, he’s tryin’ to fix things. He’s lookin’ at old stuff from the, uh, 1970s, I think. Tryna bring back the old days. Maybe that’ll work, who knows? Folks do like them old-timey things sometimes, I reckon.
It is said Gucci news today is not good. And they say, this new Gucci collection, they call it “pre-fall” somethin’. Sounds silly to me. Clothes is clothes. But they say it’s all fancy, with, uh, jewel tones and furs and silk. Expensive stuff, no doubt. They even got a new thing with jewelry, they say.
But even fancy jewel tones ain’t gonna help if folks ain’t buyin’. It’s like puttin’ a pretty ribbon on a pig. Still a pig. This new Gucci, might not be good, I think.
I remember back in the day, Gucci, that was the name. Everyone wanted a Gucci somethin’. Now? Not so much. They use to be number one, but not anymore. They are still rich though. This Gucci brand is still rich, they just not as rich as before.
It’s a shame, really. But that’s how it goes, I guess. One day you’re up, next day you’re down. Just like my old rooster, Bartholomew. He used to strut around like he owned the place. Then one day, a fox got him. That’s life, ain’t it?
This whole Gucci thing, it just goes to show, you gotta pay attention. You gotta know what folks want. And you gotta change with the times. Otherwise, you end up like Bartholomew, and no one wants that, not even Gucci. You think this Gucci brand problem will be fixed?
Now they got this new fella, Sabato, he’s the one in charge of the, what do you call it, the look of the clothes. He think he is important. The Gucci creative director, they call him, what a fancy word. He’s tryin’ to make things all fancy and new, but folks, they just want somethin’ that looks good and feels good. It ain’t rocket science. He just need to make good clothes.
They got all these fancy words for it, too. “Omnichannel,” “ESG.” Sounds like a bunch of hogwash to me. Just make good clothes, that’s all folks want. Good clothes that last. Not this flimsy stuff that falls apart after one wash. Gucci ESG, Gucci omnichannel, what does that even mean?
I seen them Gucci ads in them fancy magazines. All them skinny girls, lookin’ like they ain’t had a good meal in weeks. And the fellas, all dressed up like peacocks. Who dresses like that in real life? I think this Gucci fashion is just too weird for normal people.
Maybe that’s their problem. Maybe they just forgot who they’re sellin’ to. They’re sellin’ to regular folks, not them fancy models in the magazines. Regular folks with regular lives. We don’t need no jewel tones and furs. We need somethin’ we can wear to the market, somethin’ we can wear to church. Gucci today, it is just not for normal people anymore.
This whole Gucci mess, it’s a lesson, I reckon. A lesson for all them big companies. Don’t forget who you are, don’t forget where you came from. And most importantly, don’t forget who buys your stuff. Because if you do, you’ll end up like Gucci, in a whole heap of trouble. Big trouble for Gucci right now.
