Okay, so, let me tell you about this little project I got myself into – trying to figure out the whole Loewe ad scene. It all started when I was scrolling through my feed, you know, just doing the usual doomscrolling, and I kept seeing these Loewe ads. They were everywhere! And they were kind of… different? Not your usual fashion stuff.
So, being the curious person I am, I decided to dig a little deeper. I started by just looking at the ads themselves. I noticed they had some pretty big names in them, like that actor, Jamie Dornan, and some other people I recognized from movies and TV shows. They were all posing in these kind of weird, artsy ways against plain white backgrounds. It was definitely eye-catching.
- First, I just watched a bunch of the ads. Like, a lot. I wanted to see if there were any patterns or common themes.
- Then, I started looking up who was behind these ads. Turns out, it’s this guy Jonathan Anderson. He’s like the big cheese at Loewe, the creative director.
- Next, I checked out who took the pictures. It’s some photographer named David Sims. His name kept popping up in my little investigation.
After getting a feel for the ads and who made them, I started looking for more information. I found a few articles talking about Loewe’s recent campaigns, like their pre-fall 2024 one. They used some fancy phrases like “bold contrasts” to describe it. They also talked about a Spring 2023 campaign, I think, and how they “deconstructed the ideas of pose.” I’m not 100% sure what that means, but it sounds cool, right?
Then, I found some website that collects a bunch of different ad creatives, and they had a whole section on Loewe. I spent some time browsing through those, trying to get some inspiration for my own stuff, maybe.
My Little Experiment
All this research got me thinking. I wanted to try and recreate one of these Loewe ads myself. So, I grabbed my camera, set up a white backdrop, and roped in my friend to be my model. We spent a few hours messing around, trying different poses and lighting setups, and honestly, it was a lot harder than it looked! These David Sims guys are really good at what they do. I got some decent shots and did some editing.
In the end, I didn’t exactly nail the Loewe vibe, but I learned a lot about their style and how they put these ads together. It was a fun little experiment, and it gave me a new appreciation for the work that goes into these campaigns. Plus, now I can sound all smart and knowledgeable when I talk about Loewe ads with my friends. Win-win!
